You can also edit the report to see how it is set up and customize it to your specific needs. You will then be able to view your data through this report configuration. You can click the Import button to add this custom report to your Google Analytics account. For example, if you search for a report that helps you link your top content and keywords, you will find the following. You can also use the search box at the top to filter results by what you are looking to analyze. You can further filter the results by type to find the specific way you want to analyze or use your organic search traffic. Users have rated 797 of these as four to five-star analysis tools. The Organic Search category within GASG contains 827 tools from which to choose. The GASG allows you to browse various types of Google Analytics analysis tools such as Attribution Models, Channel Groupings, Custom Reports, Dashboards, Goals, Remarketing lists, and Segments created by others to use in your Google Analytics account. Best of all, many of them share their work with others freely in the Google Analytics Solutions Gallery.Īccording to Rachelle Maisner, “It’s invaluable resource not only for those that are new to digital analytics, but also for analytics veterans looking for fresh ideas and new approaches. Plenty of SEO experts have already created their own specific ways to analyze their organic search traffic. If you don’t have the time to create your own custom reports, dashboards, and segments, you don’t have to. Tap into the Google Analytics Solutions Gallery You can also go to all of your custom reports and view them based on visitors from Google organic search by selecting the segment you just configured. When you save the segment, you will be able to see all of your Google Analytics Audience, Acquisition, Behavior, and Conversions reports based on visitors from Google organic search. Then you will configure your segment to show only traffic from Google organic search as follows. To create a segment, you will click on the Add Segment button in the explorer view of your Google Analytics reports. Segments allow you to filter all of your Google Analytics data (standard reports, custom reports, dashboards, etc.) to show only traffic from organic search. You can have custom dashboards emailed to you on a regular basis by clicking on the Email button at the top of the dashboards. The third widget could be a table showing the countries from which Google organic search traffic originates.Īs you continue to add widgets, you will eventually have a dashboard that looks like the following image. The second widget could be a timeline showing Google organic search trends over time. The first widget could be a simple metric showing the total number of sessions from Google organic search. Then you will configure widgets for your dashboard.įor example, if you want to create an organic search overview dashboard, you would add widgets based on organic search traffic. To create a dashboard, you will click on the Dashboards menu in the left sidebar menu and then click the New Dashboard link. You will see detailed pieces of data from various reports in one view. Dashboardsĭashboards allow you to see your organic search analysis in widgets within a dashboard. You can have custom reports emailed to you on a regular basis by clicking on the Email button at the top of the report. Then you will configure your custom report.įor example, if you want a report that shows you the organic search traffic to your landing pages with number of sessions, average time on page, and number of goal completions, you would configure your report as follows. To create a custom report for your organic search traffic, you will go to your website profile in Google Analytics, click on the Customization menu, and then click on New Custom Report. This is the view you are used to when browsing the standard reports throughout Google Analytics. ” Custom ReportsĬustom reports allow you to see your organic search analysis in report view. According to Tom Demers, “The best way to use these tools is to understand both the types of insights that are available, and the problems you are looking to solve. Three popular ways to analyze your Google Analytics data are custom reports, dashboards, and segments. Create Your Own Segments, Dashboards, and Custom Reports In this post for beginners, Igoing to show you some ways to analyze organic search traffic using Google Analytics segments, dashboards, and reports. It can also help you find the strongest and weakest points in your search optimization strategy. SEO 101: Using Google Analytics to Analyze Organic TrafficĪnalyzing your organic search traffic on a regular basis can help you identify any changes that could indicate a problem with your search presence, such as a penalty or algorithm change that may be affecting your rankings.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |